STRATEGI PENGEMBANGAN DESA WISATA BERBASIS MASYARAKAT DI DESA CAU BELAYU, TABANAN

This research is conducted because the development of tourism in Tabanan Regency monotonous its popular tourist attraction and there no innovation to collaborate between natural, cultural, creative potential local community. One breakthrough that needs be done Community-Based Tourism Village Cau Belayu Village, Marga District, Regency. study aims formulate strategy model program for results indicate several strategies can applied: developing a variety rural products based on uniqueness potential, creating brand image destinations, increasing marketing activities products, improving traditional village security systems, industry product certification, implementing CHSE strict regulations every presentation activities, strengthening entrepreneurial spirit community, building networks with stakeholders, smooth beautiful accessibility attractions, institutional governance, environment area around competence human resources field tourism, public awareness Sapta Pesona.